If you are a California resident, please visit the California Privacy Notice section for more information about your specific privacy rights.
1. Introduction
At LS Retail ehf., which is part of LS Retail and its subsidiaries and affiliates ("we," "our," or "us"), are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, process, disclose, and safeguard your (“you”) personal data when you interact with our software, services, website, and other methods of communication.
While our headquarters and operations are within the European Economic Area (EEA), and we comply with the General Data Protection Regulation (EU) 2016/679 (GDPR), this Privacy Policy also extends to our subsidiaries and affiliates operating globally, ensuring compliance with other applicable privacy laws in other regions of the world.
We respect your concerns about how your Personal Data and company information are used and collected. This Privacy Policy describes how we collect, use, and share personal data, along with details on how you can contact us with privacy-related inquiries. Additionally, the Policy outlines your rights as a data subject, including the right to object to certain uses of your personal data, and the choices available to you regarding how we process your information.
This Privacy Policy was last revised: July 2025
2. Data we collect
The personal data we collect is essential for various business purposes, including ensuring security, improving our products and services, processing transactions, and fulfilling legal obligations. For example, when you request a demo of our solutions, subscribe to our communications, or register for our events. Below, we explain the types of personal data we collect, why we collect them, and how they are used.
We may collect and process the following categories of personal data:
We may receive personal information about you from our global network of partners and service providers who may provide your data through our lead generation and deal registration process.
We may also collect information about you through our co-marketing partnerships, for example when you sign up to a webinar or download a white paper published by our co-marketing partners.
We may combine the personal information we collect from you with personal information we receive from other sources, such as third-party providers of business information and publicly available sources (like social media platforms). This may include physical mail addresses, job titles, email addresses, phone numbers, IP addresses, and social media profiles. This helps us to update and improve our records, identify new customers, create more personalized advertising, suggest products and services that may interest you, deliver personalized communications and promote events. The collection of your personal data by these other third-party providers is governed by the provider's privacy policy.
We use and share your personal data responsibly and in accordance with applicable data protection laws, including the general data protection regulation (GDPR). We rely on several legal bases to process your personal data, such as consent, contractual necessity, legal obligations, and legitimate interests. Below, we outline how we use your data and the circumstances under which we may share it.
We use your personal data for the following purposes:
We use cookies, server logs and similar tools to collect personal data, please see clause 9, for further information.
We may share your personal data with third parties in specific situations:
We ensure that any sharing of your personal data is done in accordance with GDPR and other applicable laws. This includes entering into data processing agreements with third-party service providers and ensuring that they implement adequate technical and organizational measures to safeguard your data.
Under the general data protection regulation (GDPR), we rely on a variety of legal grounds to process your personal data. The legal basis we use depends on the specific purpose for which your data is being processed. Below are the main legal bases we rely on:
Each of these legal bases ensures that our processing activities are lawful, transparent, and aligned with both GDPR and other applicable data protection laws. Where required, we will provide additional information to ensure you understand the legal basis on which your data is being processed for specific purposes.
As part of our global operations, your personal data may be transferred to, stored, or processed in countries outside of the EU and the European Economic Area (EEA). These transfers may occur within the ls retail, its subsidiaries or affiliates, or to trusted third-party vendors and service providers, in order to deliver our software, services, and products as described in this privacy policy.
When your personal data is transferred outside the EU/EEA to countries that may not offer the same level of data protection as within the EU/EEA, we ensure that adequate safeguards are in place to protect your information in compliance with the general data protection regulation (GDPR). These safeguards may include:
We take reasonable steps to ensure that all third parties and service providers with whom we share your personal data uphold strong privacy and security standards, irrespective of where they are located. This includes entering into data processing agreements with third-party vendors that comply with GDPR requirements and conducting due diligence to verify that they implement robust data protection practices.
Your privacy and the protection of your personal data remain a priority, and we will inform you whenever significant changes to our international data transfer practices occur.
We will retain your personal data for as long as necessary to provide our services to you, fulfill legal and contractual obligations, or protect ourselves from potential disputes. This retention will be carried out in accordance with our data retention policy, which complies with applicable laws on record-keeping, bookkeeping, and the need for proof of business relationships in case of legal disputes.
Even after we cease providing services to you, we may continue to retain your personal data to:
When retaining your personal data, we will adhere to applicable laws, such as limitation periods for legal claims and statutory record retention requirements. Once your personal data is no longer required for these purposes, it will be securely deleted or anonymized in accordance with GDPR.
As a data subject within the EU and the European Economic Area (EEA), you have specific rights regarding your personal data, as outlined below. Depending on your location and applicable laws, you may have additional rights concerning our collection, use, and disclosure of your personal data.
To exercise these rights or for any inquiries related to your personal data, please contact us at dataprivacy@lsretail.com.
We do not sell or share your personal information with third parties for monetary or other valuable consideration.
If you have concerns about our processing of your personal data, you may report these to the Icelandic data protection authority at www.personuvernd.is.
At LS Retail, we prioritize the security of your personal data and implement appropriate technical and organizational measures to protect it from unauthorized access, disclosure, alteration, or destruction. Our security protocols include:
While we implement robust security measures to protect your information, please be aware that no method of data transmission or storage is completely secure. Despite our best efforts, there is always some level of risks associated with data transmission information over the internet. By using our website, applications, or services, you acknowledge these inherent risks. Any transfer is at your own risk. Ls retail cannot accept responsibility for unauthorized access, loss, or misuse of data that may occur despite our security efforts.
To enhance your security, we encourage you to adopt best practices when using our services. This includes creating strong passwords, safeguarding your credentials against unauthorized use, and avoiding the use of identical login information across multiple services. If you suspect that your interaction with us is no longer secure, or if you believe that your personal data has been compromised, please contact us immediately at dataprivacy@lsretail.com.
If a breach occurs that is likely to result in a high risk to your rights and freedoms, we will notify the relevant supervisory authority, after becoming aware of the breach. We will also provide information about the nature of the breach, its potential consequences, and the measures taken or proposed to address it.
We use cookies and similar technologies on our website to enhance your user experience and analyze website traffic. Cookies are small data files stored on your device by a website that help us understand how our site is being used, allowing us to improve the functionality and performance of our services.
Cookies are small text files that are placed on your device when you visit our website. They enable us to remember your preferences and understand how users interact with our site. When you visit our website, you will be presented with a cookie banner where you can manage your cookie preferences. You can change your preferences at any time by clicking the ‘cookie settings’ link available on our site. While your browser settings allow you to block or delete cookies, we recommend using our cookie management tools for more granular control in line with legal requirement.
Most web browsers allow you to refuse cookies or delete cookies that have already been set. For more information on how to do this, please refer to your browser's help section. Please note that if you choose to disable cookies, your experience on our website may be limited.
In addition to cookies, we may use digital images known as "web beacons" on our website or in our emails. Web beacons help us track the effectiveness of our marketing campaigns by monitoring how many users have opened an email or visited a specific page on our website. They allow us to manage cookies, count visits, and determine which marketing efforts are successful.
Our services and website are not intended for individuals under the age of 18. We do not knowingly collect, use, or disclose personal data from anyone under this age. If we determine upon collection that a user is under 18, we will not process their personal data without obtaining verifiable parental or guardian consent.
If we become aware that we have inadvertently collected personal data from a child under the age of 18, we will take reasonable steps to delete such information from our records. If you are a parent or guardian and believe that your child has provided us with personal data without your consent, please contact us immediately through the contact details provided in this policy, and we will promptly take appropriate action.
We encourage parents and guardians to educate their children on safe internet practices and to monitor their online activity to ensure their personal information is not shared without consent.
We may update this privacy policy from time to time to reflect changes in our services, privacy practices, legal obligations, or technical advancements. Any updates will be posted on this page, and the "last revised" date will be updated to indicate when the changes were made.
In case of significant changes, we will take appropriate measures to notify you, in line with the nature of the updates. Your continued use of our website or services after such changes will constitute your acceptance of the revised privacy policy. We encourage you to review this policy periodically to stay informed about how we collect, use, and protect your personal data.
We welcome questions and comments about this privacy policy. Please send queries to dataprivacy@lsretail.com or to:
LS Retail ehf.
Attn: legal department
Hagasmari 3
201 Kopavogur
Iceland
LS Retail, its affiliates and subsidiaries (“we”, “our” or “us”) may collect the personal information of individuals who are resident in the state of California, USA ("consumers" or "you").
The defined terms used in this notice shall have the same meanings ascribed to them in the California consumer privacy act of 2018, as amended by the California privacy rights act of 2020 ("CCPA").
Where applicable, this California privacy notice (this "notice") will apply to you, in addition to the information contained in our privacy policy, this notice describes how we collect, sources, use, disclose and otherwise process your personal information, offline and online, within the scope of the CCPA.
When we use the term "personal information" in this notice, we mean information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household in accordance with the CCPA.
For the purposes of this notice, personal information does not include:
We share personal information internally among LS Retail affiliates (please refer to https://www.lsretail.com/contact-us and https://www.lsretail.com/find-a-partner for a list of our affiliates) and with our service providers that help us operate this website and our business. We may also share personal information with a variety of third parties, including for marketing purposes; if we are subject to certain corporate transactions or reorganizations; with third parties to comply with law or to protect our rights or the rights and safety of others; or for purposes otherwise disclosed.
For purposes of this notice, when we use the term "third party" we mean entities that are not service providers or contractors providing services on behalf of LS Retail and that are not entities with whom you interact with directly.
In the last 12 months, we have collected each of the categories of personal information noted below and disclosed it, for a business purpose, to the categories of recipients listed below. The sections below also indicate when we sold or shared the personal information to third parties in the last 12 months and the types of third parties.
A. we may disclose, for a business purpose, the following categories of personal information to third parties:
B. we may disclose, for a business purpose, each of those categories of personal information to the following categories of third parties:
C. we may have sold or shared each of these categories of personal information to the following categories of third parties:
As described in our privacy policy, we collect personal information directly from you when you provide it to us, automatically using cookies and other tracking technologies, from the categories of third parties listed in that policy and by combining personal information we may otherwise obtain.
We collect, sell, share or disclose personal information about you for the business and commercial purposes further described in the "legal basis for processing" section of the privacy policy including to:
The period for which we retain your personal information varies, depending on the type of personal information and the purpose for which it was collected. The duration is limited to time necessary to fulfill the purposes for which the information was collected, in light of any restrictions or deletions you might request, as well as our need to address our legal obligations or rights.
As a California resident, you may be able to exercise the following rights in relation to the personal information about you that we have collected (subject to certain limitations at law):
| Right to know |
The right to request the following information relating to the personal information we have collected about you and disclosed about you:
|
| Right to access (right to know specific pieces of information) / portability | The right to access and obtain a copy of the specific pieces of personal information we have collected about you in a structured, machine-readable format that may be transmitted to another entity without hindrance, to the extent technically feasible. |
| Right to correct | The right to request that we correct your inaccurate personal information maintained by us. |
| Right to request deletion | The right to request the deletion or erasure of personal information we have collected from you, subject to certain exceptions. |
| Right to opt-out of data sales or sharing |
The right to direct us not to sell or share personal information we have collected about you to third parties, including for ad targeting/cross contextual advertising. |
| California's "shine the light" law |
California's "shine the light" law (civil code § 1798.83) also permits California residents that have an established business relationship with us to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes during the immediately preceding calendar year or to have the right to opt-out of such disclosures. |
To exercise your rights to know, access, correct, delete and/or "shine the light"
Please submit a request by filling out our US privacy rights request form
We may need to verify your identity and confirm you are a resident of the state of California before processing most requests, which may require us to obtain additional personal information from you. In order to verify your identity, we will generally require either the successful authentication of your account, or the matching of sufficient information you provide us to the information we maintain about you in our systems.
Please provide your name, email address and mailing address in the original request, as well as an explanation of the rights you wish to exercise. We will only use the personal information provided in connection with the us privacy rights request form to review and comply with the request. If you do not provide this information, we may not be able to verify or complete your request in all circumstances.
If you wish to submit a verifiable consumer request on behalf of another individual, we will also need sufficient information to verify that the individual is the person about whom we collected personal information and that you are authorized to submit the request on their behalf. Please see the "authorized agents" section below for more information.
In certain circumstances, we may decline a request to exercise the rights described above, in accordance with applicable law.
To exercise your right to opt out of personal information sales or sharing, we may ask you to provide additional personal information (including your name, email address and mailing address) so that we can properly identify you in our dataset to facilitate the opt-out request. If you choose not to provide this information, we may only be able to process your request to the extent we are able to identify you in our data systems.
Once you make an opt-out request, you may change your mind and opt back in to personal information sales at any time by contacting us at dataprivacy@lsretail.com
To exercise your right to opt-out of personal information sales or sharing, please submit a request by clicking the button below:
Do not sell or share my personal information
In addition, as is common practice among companies that operate online, we permit third party advertising networks, social media companies and other third-party businesses to collect personal information directly from your browser or device through cookies or similar online tracking technologies when you visit or interact with our websites, use our apps or otherwise engage with us. For example, they may collect internet/network information, such as a cookie or device id, browsing history and website usage, geolocation data, commercial information, and inferences generated from your browsing history and interactions with our service as well as other sites and services. These third parties use this information for the purposes of serving ads that are more relevant, for ad campaign measurement and analytics, and for fraud detection and reporting and may sell or share that information to other businesses for advertising and other purposes.
You can adjust your web browser's settings or cookie settings which will allow you to opt out of certain online advertising and third party tracking activities.
In certain circumstances, you are permitted to use an "authorized agent" (as that term is defined by the CCPA) to submit CCPA requests on your behalf. We may verify the authorized agent's authority to act on your behalf as follows:
For requests to know, access, correct or delete personal information, we may ask you to provide sufficient evidence to show that you have provided the authorized agent signed permission to act on your behalf, verified your own identity directly with us pursuant to the instructions set forth in this notice, and directly confirmed with us that you provided the authorized agent permission to submit the request on your behalf.
For requests to opt-out of personal information "sales" or "sharing," we may ask you to provide a signed permission demonstrating your authorized agent has been authorized by you to act on your behalf.
If you have any questions, comments or concerns with respect to our privacy practices or this notice, or wish to update your information, please feel free to contact us at dataprivacy@lsretail.com. You may also write to us at the following address:
LS Retail ehf.
Attn: legal department
Hagasmári 3
201 Kópavogur
Iceland
From time to time, we may change our notice. We will notify you of any material changes to our notice as required by law. We will also post an updated copy of this notice on our website. Please check our website periodically for updates.
These terms were last revised on: May 2025.
Please read these terms of use (the “Terms”) carefully before using this website. Any use of this website: https://portal.lsretail.com (the “Website”), is subject to the following Terms. By accessing or using the Website, you agree to and accept the Terms. Do not access, use or view this Website if you do not accept these Terms. If you are using or accessing the Website on behalf of an organization, you accept these Terms on behalf of that organization.
LS Retail reserves the right to update or revise these Terms at any time, without giving notice to you, and any such update or revision will become effective immediately once they are posted. By continuing to use the Website after any such update or revision has been posted, you agree to be bound by the updated or revised Terms. We encourage you to revisit the Terms periodically.
By visiting the Website you agree to the Terms and the Privacy Policy. Personal information may be processed by LS Retail ehf. and its subsidiaries and affiliates ("we," "our," or "us") and LS Retail’s vendors and other third parties in the country where it was collected as well as other countries where laws regarding processing of Personal Information may be less stringent.
Privacy and Cookies
For information about how we collect, use, and protect your personal data, including details about cookies and how you can manage them, please see our Terms and the Privacy Policy. By using this Website, you agree to the practices described therein.
LS Retail’s services and website are not intended for individuals under the age of 18. We do not knowingly collect, use, or disclose personal data from anyone under this age. If we determine upon collection that a user is under 18, we will not process their personal data without obtaining verifiable parental or guardian consent.
If we become aware that we have inadvertently collected personal data from a child under the age of 18, we will take reasonable steps to delete such information from our records. If you are a parent or guardian and believe that your child has provided us with personal data without your consent, please contact us immediately through the contact details provided in this policy, and we will promptly take appropriate action.
We encourage parents and guardians to educate their children on safe internet practices and to monitor their online activity to ensure their personal information is not shared without consent.
There are inherent dangers in the use of any software, databases, or other content available for download through the Internet, and LS Retail cautions you to ensure you fully understand the potential risks before downloading any software, databases, or other content (such as potential infection of your system by computer viruses). If you download software or databases from this website (“Software”) or subscribe to any services offered through the website, use of such Software or services is subject to the terms of the associated written customer agreement (“Customer Agreement”). You may not download or install the Software or utilize LS Retail’s services, unless you are a party to (or a user covered under) the applicable Customer Agreement. You are solely responsible for adequate protection and backup of your software, data, and equipment and, subject to the applicable Customer Agreement, you assume all risks associated with any Software you may download, access, or use.
You may not reverse engineer, decompile, disassemble, or otherwise attempt to derive the source code of any software or database made available through this website. All materials are provided for informational purposes only and are subject to change or removal at our discretion. You are solely responsible for ensuring your use complies with all applicable laws and regulations, including export laws and regulations in your jurisdiction. All rights not expressly granted herein are reserved by LS Retail.
WITHOUT LIMITING THE FOREGOING AND SUBJECT TO THE APPLICABLE CUSTOMER AGREEMENT, COPYING OR REPRODUCTION OF THE SOFTWARE TO ANY OTHER SERVER OR LOCATION FOR FURTHER REPRODUCTION OR REDISTRIBUTION, AND ACCESS TO OR UTILIZATION OF LS RETAIL SERVICES, IS EXPRESSLY PROHIBITED.
THE SOFTWARE IS WARRANTED, IF AT ALL, ONLY IN ACCORDANCE WITH THE APPLICABLE CUSTOMER AGREEMENT. EXCEPT AS SPECIFICALLY WARRANTED IN THE CUSTOMER AGREEMENT, LS RETAIL HEREBY DISCLAIMS ANY AND ALL WARRANTIES AND CONDITIONS OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT OF THIRD-PARTY RIGHTS WITH RESPECT TO THE SOFTWARE. IN NO EVENT WILL LS RETAIL AND/OR ITS RESPECTIVE SUPPLIERS OR LICENSORS BE LIABLE FOR ANY INDIRECT, CONSEQUENTIAL, INCIDENTAL, SPECIAL, PUNITIVE, OR OTHER DAMAGES WHATSOEVER WITH RESPECT TO THE SOFTWARE (INCLUDING, WITHOUT LIMITATION, DAMAGES FOR LOSS OF PROFITS, LOSS OF DATA, LOSS OF GOODWILL, OR BUSINESS INTERRUPTION), EVEN IF LS RETAIL HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
If, when using the Website, you are required to complete a registration or submit any information, you agree to complete any such registration process by providing us with current, complete, and accurate information as prompted by the applicable registration form. If you are required to choose a password, username, or other information associated with such registrations, you are fully responsible for maintaining the confidentiality and security of that information. You will also be responsible for any and all activities that occur under your registration. You agree to notify us immediately if you become aware of any unauthorized use of your registration or submitted information or any other breach of security. We are not liable for any loss that you may incur as a result of someone else using your password or registration, either with or without your knowledge. You agree and acknowledge that you may be held liable for losses incurred by us or a third-party due to unauthorized use of your registration or submitted information.
By using this Website, you may gain access to certain information, materials, chat areas, communication platforms, e-mail addresses, registrations, and other materials of a similar nature. You may use the Website to access information about our software products and services, download certain materials, interact with our employees or customer support agents and, if applicable, submit information for registrations. You agree to not:
Any software provided through the Website or otherwise from us, or services related to that software, is subject to a separate agreement. If you have not accepted a separate agreement for the use of our software, you are prohibited from using that software without explicit written consent from us.
All text, graphics, logos, icons, sounds, images, music, downloadable content, data compilation, software, services, and any other content contained on the Website as well as the selection and arrangement thereof are the exclusive property of LS Retail or its licensors or content supplier and are protected by copyright, trademark, patent and other laws on intellectual property. All rights not expressly granted to you are reserved and retained by us or the respective licensor or content supplier.
Content made available to you on this website may contain images or other pictorial or graphic work licensed to LS Retail by 3rd parties. By downloading or accessing this content you expressly agree that your rights to use that content are limited and that you may only use this content on LS Retail’s behalf, i.e. with the sole purpose to promote LS Retail, and that you have no additional rights to the work, as set forth in the following license terms: https://stock.adobe.com/uk/license-terms and https://unsplash.com/license
Our website may contain links to third-party websites or resources that are not owned or controlled by LS Retail. These links are provided for your convenience only. We do not endorse or assume any responsibility for the content, privacy policies, or practices of any third-party websites. You acknowledge and agree that LS Retail shall not be liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with your use of or reliance on any such content, goods, or services available on or through any such third-party websites or resources. We encourage you to review the terms and privacy policies of any third-party sites you visit.
The Website and the materials therein are provided on an “as is” basis without warranties of any kind, either express or implied. LS Retail and/or its suppliers or vendors do not represent or warrant that information or materials on this Website are accurate, complete, reliable, fit for a particular purpose, suitable, current or error-free. Furthermore, LS Retail does not represent or warrant that this Website or its server(s) are free of viruses or other harmful components. LS Retail reserves the right to change any and all content contained on this website at any time without notice.
The Website may contain links or lead to access to third-party websites. We are not responsible for the content or practices of any third-party website.
In no event shall LS Retail, or its offices, directors, shareholders or employees be liable for any direct, special, indirect or consequential damages or any other damages of any kind, including but not limited to loss of use, loss of profits or loss of data, whether in an action in contract, tort (including but not limited to negligence), or other form, arising out of or in any way connected with the use of this website or the materials contained in, or accessed through, this website.
We reserve the right to suspend or terminate your access to the Website, without notice, if we deem, at our sole discretion, that you have violated any of these Terms.
These terms of use and any legal actions or proceedings relating to your use of this Website shall be governed by and construed in accordance with the laws of Iceland. By using this Website you agree that action at law, suit in equity or judicial proceeding arising directly, indirectly or otherwise in connection with, out of, related to or from this Website shall be litigated only in the District Court of Reykjavik and you hereby irrevocably and unconditionally consent and submit to the exclusive jurisdiction of that court over any suit, action or proceeding.